WELLNESS FOR REAL LIFE
Meet the Signature Ritual · $110
A softer way back to you.
For the woman carrying a lot: beautiful rituals that can live inside the life you already have.
THE MORNING SHIFT
Explore Magical Matcha · $42
Begin before the day gets loud.
A small morning cue for busy schedules, school runs, workdays and the moments when you want to start with intention.
MAKE ROOM FOR YOU
Explore Hormone Harmony · $42
Your pause counts, too.
Wellness does not have to be another thing to accomplish. Build one intentional pause into the middle of your real day.
THE EVENING EXHALE
Explore The Secret Soak · $32
Let the day belong to you again.
Close the laptop. Put down the phone. Turn the end of the day into a ritual instead of another rush.
NEW SECRETS TEA • EST. 2013
Wellness, steeped differently.
Tea, beauty and body rituals designed to make everyday wellness feel beautiful, intentional and easy to return to.
BEYOND THE SIGNATURE
More ways to make the ritual yours.
Body • Pre-shower ritual
Dry Body Ritual Brush
A simple add-on that turns everyday body care into a more intentional ritual.
$36.00
Sip • Original tea
Detox Me™
A cranberry-hibiscus tea from the original New Secrets collection.
$25.00
Pantry • Wellness add-on
Vegan Elderberry Syrup
A versatile botanical syrup for spooning or adding to your favorite sip.
$38.00
Apothecary • Loose herb
Yarrow — 1 oz
A classic loose botanical for customers who enjoy building their own herbal rituals.
$14.00
THE NEW SECRETS PHILOSOPHY
The secret was never just tea.
Small rituals can change the way a day feels. We create beautiful, uncomplicated ways to make wellness part of the life you already live.
SIP WITH INTENTIONSOAK INTO YOUR ROUTINERESTORE YOUR RITUAL
FIND YOUR RITUAL
What does your day need?
Choose the moment you want to make more intentional. We’ll point you toward a beautiful place to begin.
YOUR SECRET IS…
Magical Matcha
Begin with a one-scoop morning ritual designed to make consistency feel beautiful.
MEET MAGICAL MATCHA →YOUR SECRET IS…
Hormone Harmony
Make this your intentional daily pause and build the ritual around a moment you already have.
MEET HORMONE HARMONY →YOUR SECRET IS…
Glass Skin Radiance
A powder-to-activate beauty ritual for the nights you choose to pour back into yourself.
MEET GLASS SKIN →YOUR SECRET IS…
The Secret Trio
Three signature rituals, curated as the heart of the New Secrets relaunch.
MEET THE SECRET TRIO →THE NEW SECRETS WAY
Build a ritual that actually fits your life.
Four moments, not four rules. Move through the full day or start with the ritual that meets you where you are. Each chapter below takes you directly to the product behind the moment.
01MORNINGSHOP THE MORNING RITUAL →
Scoop. Sip. Begin.
Start with Magical Matcha—your one-scoop green ritual for intentional mornings.
Make it yours: Pair it with breakfast, your commute or the first quiet minutes of your morning. The goal is not another perfect routine—it is one repeatable cue that tells you the day has begun.
02YOUR DAILY PAUSESHOP THE DAILY RITUAL →
Make room for you.
Hormone Harmony turns a small pause in your day into something you can actually return to.
Build the pause: Choose a consistent moment—midday, after lunch or before the afternoon rush—so the ritual becomes something you remember because it belongs somewhere in your day.
03BEAUTYSHOP THE BEAUTY RITUAL →
Mix. Polish. Glow.
A fresh powder-to-paste beauty ritual created for the nights you choose to pour back into yourself.
Turn care into ceremony: Mix the powder fresh, slow the pace and give your skincare a few intentional minutes instead of treating it like another task to finish.
04EVENINGSHOP THE EVENING RITUAL →
Let the day go.
Sink into botanicals and minerals with The Secret Soak—the part of the day that belongs to you.
Close the loop: Let your bath become the transition out of productivity. Steep the botanicals, put the phone down and give the last part of the day back to yourself.
FROM NATALIE
The secret was never just tea.
New Secrets began with tea, but the vision has always been bigger: making wellness feel beautiful enough to desire, simple enough to practice and meaningful enough to become part of your life.
What began as a tea brand has grown with me—through motherhood, entrepreneurship, wellness work and the understanding that taking care of yourself changes how you show up everywhere else.
Because wellness leads to wealth.OUR STORY →
POWDERED APOTHECARY • BOTANICAL RITUALSDISCOVER THE SIGNATURE COLLECTION →
Ingredients you can recognize. Rituals you'll remember.
Thoughtfully selected botanicals, teas and beauty ingredients—made to turn ordinary moments into something worth looking forward to.
THE NEW SECRETS JOURNAL
More than products. A place to return to.
Rituals, founder notes and practical ways to make wellness feel like part of your actual life.
RITUAL NOTES
The ritual is the secret.
Why small, repeatable moments matter more than another perfect routine.
READ THE STORY →MORNINGBuild a morning ritual you’ll actually keep.
A practical framework for making your first ritual easy enough to repeat.
READ THE STORY →EVENINGA softer way to close the day.
Create a transition out of productivity without making self-care another assignment.
READ THE STORY →A GIFT FROM NEW SECRETS
The 7-Day Ritual Reset
Seven days of simple prompts to help you build a morning, beauty and evening rhythm that feels like yours.
- 7 simple daily prompts
- Morning, beauty + evening ritual cues
- Reflection space to make the ritual yours
Send the reset to my inbox.
By joining, you’ll also receive New Secrets Tea emails. Unsubscribe anytime.CHOOSE YOUR RITUAL
Start where you are. Build from there.
Three ways to enter the New Secrets experience, with the Secret Trio as our signature starting point.
A simple start
The Daily Duo
$76.00
Two foundational rituals for an easy everyday rhythm.
- Magical Matcha
- Hormone Harmony
- Bundle value built in
The New Secrets signature
The Secret Trio
$110.00
The three-piece ritual at the heart of the relaunch.
- Magical Matcha
- Hormone Harmony
- Glass Skin Radiance
The complete experience
The Full Ritual
$132.00
Bring the full New Secrets ritual home—from sip to soak.
- All three signature rituals
- The Secret Soak
- Our most complete bundle
Bundle value is reflected in the listed price compared with purchasing the included products separately.
BEFORE YOU CHOOSE
Questions, answered.
From choosing your first ritual to understanding how the collection fits into your routine, here are the things we want you to know before you shop.
Where should I start?
The Daily Duo is the simplest entry, the Secret Trio is our signature starting point, and the Full Ritual adds the bath experience.
Can I buy the rituals individually?
Yes. Shop individual rituals or choose a curated bundle when you want a more complete routine.
How are the powdered rituals meant to fit into my routine?
They are designed around simple, repeatable moments. Follow the directions on your product label and make the ritual part of a routine you can realistically return to.
How long is a container designed to last?
Our core powdered rituals are being sized around approximately a 30-day routine when used according to the final serving directions. Exact serving information will appear on each product label.
What makes Glass Skin Radiance different?
It stays in dry powder form until you are ready to use it. You activate only the amount you need for that ritual rather than storing the entire product as a pre-mixed wet treatment.
Are New Secrets products intended to diagnose or treat health conditions?
No. New Secrets products are wellness, tea, beauty and body rituals and are not intended to diagnose, treat, cure or prevent disease. If you are pregnant, nursing, taking medication or managing a medical condition, speak with an appropriate healthcare professional before using ingestible herbal products.
Will the original New Secrets teas return?
Yes. The relaunch begins with our signature rituals, while original favorites such as Detox Me, Energize Me and Give Me Glow are part of the broader New Secrets story. Availability may vary as the collection expands.
Why are some products offered as bundles?
Bundles make it easier to build a routine without choosing every piece separately. The Daily Duo is a simple start, the Secret Trio is our signature edit, and the Full Ritual brings the sip, beauty and soak experience together.
Will I be able to subscribe?
Subscriptions are planned for products that naturally fit a recurring routine. Eligible product pages will clearly show frequency, pricing and terms before you subscribe.
How can I get help?
Customer-care information will be available throughout the store. Reach out if you need help choosing a ritual or have a question about an order.
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